Pre-revenue startups

No sales yet? What lenders look at before your startup has revenue

By Robbie Garvey, Founder · Last updated

How do lenders look at a startup with no revenue?

Without sales history, lenders lean on other signals: the owner's personal credit, any collateral such as equipment, the plan for the money and how it will be repaid. Paths that may fit include options built around the owner's credit, equipment financing and SBA microloans. A simple cash flow plan helps show a lender you have thought it through.

Revenue is one signal, not the only one

Many funding options are built around a business's deposits. When you have none yet, lenders look elsewhere: your personal credit profile, what you are buying and whether it can secure the financing, and how clearly you can explain the plan.

Paths worth understanding

Plan your cash before you plan your loan

Before you take on any payment, map out your first few months: what you expect to come in, what has to go out and where the tight weeks fall. A 13-week cash flow plan does exactly that, and it shows you what payment your plan can carry comfortably.

Ask the one question that matters

For any offer, ask for the total payback: everything you will pay back, start to finish. It is the simplest way to compare options fairly, especially when you are new to all of this.

Your next step

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13-Week Cash Flow Sheet

See your next quarter of cash before the tight weeks hit.

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Go deeper · Coming soon

Funding Ready workbook

A printable workbook that pulls the checklist, cash flow planning and offer review into one place.

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Related funding options

Startup Funding

Paths for newer businesses, often built around the owner's personal credit profile.

Syndicated Line of Credit (SLOC)

Credit lines arranged across lenders, built around the owner's credit profile.

Whenever it feels right

If you'd like a second set of eyes on your options, start your path online, call or text (702) 625-2891, or book a 20-minute call. No hard credit pull to start.

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Natural Lending Co is a business funding broker, not a lender. Every funding decision is made by the lender, and options depend on your business, the lender and your state. This article is for education only and is not legal, tax or financial advice.

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Work on your credit first

Credit shapes the options open to you. See how lenders look at it, check where you stand and find help if you need it.